Juan Cabral and MPC: IKEA “BED”
A solid idea from Mother London and bang-on execution from MJZ director Juan Cabral and a crew of 15 MPC VFX artists keeps IKEA’s ‘The Wonderful Everyday’ campaign going with this very-watchable spot...
View ArticleDougal Wilson, Blinkink and MPC: IKEA “The Joy of Storage”
A combination of puppetry from Jonny & Will at Blinkink and CG from MPC (created from a range of nature and bird references) elevates Dougal Wilson‘s new IKEA spot for Mother into the first...
View ArticleBehind the Scenes: IKEA “The Joy Of Storage”
Here’s how the CG (from MPC) and the puppetry (from Jonny & Will at Blinkink) came together to make Dougal Wilson‘s new IKEA spot so engaging. MPC’s 3D and 2D teams completed over 35 VFX shots in...
View ArticleIKEA: Get Cheras to Cheras
IKEA’s new store in Cheras, Malaysia is about to become the retailer’s best known location thanks to this brilliant, absurdist romp from Paris-based Stink director/mixed-media artist Louis Nieto...
View ArticleIKEA x HAY: Ypperlig Collection (Teaser)
The first look into the collaboration “YPPERLIG” between IKEA and danish furniture design company HAY. The film abstractly shows the materials that eventually will go into the collection in 2017....
View ArticleMPC and Dougal Wilson: IKEA “Ghosts”
Blink director Dougal Wilson and the MPC VFX crew re-team to shake up the sartorial status quo for ghost parties everywhere in this spot for IKEA thru Mother. Here’s what happened the last time MPC and...
View ArticleRapping Up a Little “Home Shame” for IKEA
UK VFX powerhouse Electric Theatre Collective creates a cast of toys and tchotchkes revealing the hard truth about a family’s home in IKEA’s first Christmas spot courtesy of MJZ director Tom Kuntz and...
View ArticleExploring IKEA’s “Plant Ball” with Studio Taktil
The all-Stockholm team of 3D specialists Studio Taktil and PJADAD (Petter Johansson Art Direction and Design) take you deep inside IKEA’s new Huvudroll, a plant-based update to the classic Swedish...
View ArticleDougal Wilson, Blinkink and MPC: IKEA “The Joy of Storage”
A combination of puppetry from Jonny & Will at Blinkink and CG from MPC (created from a range of nature and bird references) elevates Dougal Wilson‘s new IKEA spot for Mother into the first...
View ArticleIKEA “Meteor” by Tom Kuntz and Electric Theatre Collective
Can pickling onions and hanging your clothes to dry save the planet from a massive meteor of trash? Find out in the latest IKEA collaboration by MJZ director Tom Kuntz, VFX masters Electric Theatre...
View ArticleIKEA “Our Little World” Spot by Mark Zibert and A52
With expansive VFX help from A52, Scouts Honour director Mark Zibert and Rethink craft an uplifting metaphor for the isolation we’ve experienced over the past year in this new work highlighting IKEA’s...
View ArticleIKEA “Change a Bit for Good” by Ninian Doff and Nineteentwenty
Pulse Films director Ninian Doff and Bristol VFX shop nineteentwenty (the pairing who brought us this veggie apocalypse) reteam to create a diminutive but determined robot eco-warrior for IKEA thru...
View ArticleIKEA “Infinite Play” Spot by Alaska and Nash
São Paulo VFX house Nash provides all the fun and fantasy required in this feel-good IKEA romp from Iconoclast directing duo Alaska highlighting the positive impact play has on your wellbeing. IKEA...
View ArticleClubcamping and Hornet Head Back to School with IKEA in Anime TikTok Campaign
Buenos Aires animation studio Clubcamping helps IKEA connect with college-bound consumers in these three anime-flavored “Find Your Slice of Life” spots showcasing how the Swedish furniture giant solves...
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